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Om Shanti Om to hit multiplexes on Diwali

admin November 7th, 2007

The final countdown to the box office and this revenue war is now being fought by the distributors and exhibitors.

The ongoing tussle between Om Shanti Om’s distributor Eros International and multiplex owners has finally been resolved.

With this deal, Diwali weekend at the box office will translate into the clash of the titans and this year it ’s Farah Khan versus Sanjay Leela Bhansali.

Distributors for both Om Shanti Om and Saawariya have decided on a 50 -50 revenue sharing for the first week.

“I don’t know of any problem, I believe the matter has been resolved,” said Shah Rukh Khan, actor.

But while Om Shanti Om releases with 1000 prints, Saawariya will have to be content with 850 prints worldwide.

If in Hyderabad Saawariya has clinched 20 single screens vs seven for Om Shanti Om, Delhi tells a different story as OSO releases in a record breaking number of single screens.

“We have tied up with Saawariya the thing is that they offer something and we give a counter offer to that. So that’s how it goes forward,” said Yogesh Raizada, Head, Wave Cinemas.

Since the advance booking for Saawariya began on Monday, the question is will the films 2 day heads up affect Om Shanti Om’s business?

“There is so much hype that even if they hit the deal with cinemas late this week they will be fine,” said Raizada.

So finally gear up for a cracker of a Diwali at a theatre close to you.