More delay will harm the advance booking revenue of Om Shanti Om
admin November 5th, 2007
More delay to solve the dilemma with Multi plexes will lose out on substantial revenue of Om
Shanti Om.
Now, Eros, which is distributing Om Shanti Om has tied up with only Inox mutiplexes all over India. The movie will also be shown in several single screens across the country. All other major multiplex chains such as PVR, Cinemax and Fame have pulled off publicity posters for the SRK starrer.
Sony Pictures on the other hand has tied up with almost all major multiplex chains in the country as well as single screen theatres, thus putting them ahead in the race for the big Diwali hit that the industry is looking for right now.
As for OSO, According to sources, more delay, the more will be the loss in terms of advance booking revenue.
According to sources, If someone wants to celebrate a Diwali weekend and watch a good movie, they will obviously watch the one that is available rather than waiting around for bookings to start. If OSO doesn’t appear in as many multiplexes as possible, it will lose out on substantial revenue. With all the hype, it will be a disappointment if in the end, it doesn’t appear in majority of the theatres.
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