Releasing of Om Shanti Om and Saawariya on multiplexes, Now is in trouble
admin October 24th, 2007
Leading multiplex chains PVR Cinemas, Inox Lesiure, Cinemax India and Fame, which account for 80 per cent of the country’s multiplex screens and half the box office collections, have rejected a demand for a higher revenue share by the films’ distributors and have threatened a blackout.
After an aborted meeting on Monday, the exhibitors stopped showing promos of the movies in their cinema halls. Another meeting is slated later this week to see if the two sides can compromise.
Distributors Eros International and Sony Pictures had joined hands to ask multiplex owners for a revenue share of 50 per cent in the first and second weeks and 40 per cent in the third and fourth weeks.
But the multiplex owners were willing to offer 50 per cent in the first week and 40 and 30 per cent, respectively, in the second and the third weeks. The share for the fourth week will be decided on the basis of how well the films did.
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